AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of of GoTv walk-in centers in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of 77 responses were received and validated for the study.Data was analyzed using simple percentage as well as frequencies and table. Findings from the study revealed that the revenue, profitability of digital marketing and brand awareness of GoTv product in Nigeria has been affected by the recent twitter ban as the extent to which brand products were patronized through digital marketing on firm’s twitter handle has reduced. The study therefore recommends that GoTv company should devise other means to create awareness of their product to the public via other social media platforms and as well utilize social ad and SEO method. Moreso,The federal government of Nigeria should recognize that the ban on Twitter is affecting different spheres of the economy. They should adhere to the terms of and rules of ECOWAS and revoke the ban since the ban is a bridge of the fundamental rights of the citizens.
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